In this project, sustainability is concieved as the starting point and the ethical and political position that complies with environmental protection standards. The importance here is the inspiration to create a jewelry firm and the design of the same jewels. This will lead to the creation of a contemporany jewelry brand that will work following ethical processes for the environment.
This project has the purpose of making jewels that are socially and ecologically responsible. Creating the image of the brand together with its web and magazine platform we will reach the target audience and we will be able to inform them of the innovations in our jewelry store.